John Ruhlin

John Ruhlin

John Ruhlin is the founder and author of Gift·ology, helping individuals and organizations build customer loyalty through generosity.

John Ruhlin is the founder and author of Gift·ology, with expertise in maximizing customer loyalty through radical generosity. His approach grew out of his sales experience: while becoming the number-one performer among 1.5 million sales representatives for a major brand, he developed a system for using generosity to gain access to elite clients and generate thousands of referrals. That experience forms the foundation of his work helping individuals and organizations turn client relationships into a source of business growth. Through Gift·ology, Ruhlin and his team help automate this process for organizations including UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, and Caesar’s Palace. His work has been featured in Fox News, Forbes, Fast Company, Inc, and the New York Times. His central message connects generosity with loyalty and referrals, positioning clients as a business’s own sales force. For more information about Ruhlin’s approach, explore his work in Gift·ology.

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Giftology

This nirvana can be a reality when you practice the principles of Giftology.

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