Unclaimed

Al Ries, portrait

Al Ries

Marketing & Branding

American advertising executive, author of Positioning.

Biography

Al Ries was a marketing professional and author who co-founded the consulting firm Ries & Ries with his daughter Laura Ries. His work helped develop the concept of positioning in marketing.

Published work includes Positioning.

Wikipedia contributors · CC BY-SA 4.0 · Excerpt, formatting adapted

Books by Al Ries