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B. J. Fogg
Psychology & Personal Growth
B. J. Fogg is an American social scientist and author who directs Stanford’s Behavior Design Lab and writes about habit formation.
Biography
Brian Jeffrey Fogg, known as B. J. Fogg, is an American social scientist and author born on August 7, 1963. He is a research associate and adjunct professor at Stanford University, where he is also the founder and director of the Stanford Behavior Design Lab.
The lab was previously known as the Persuasive Technology Lab. His book Tiny Habits (2019) focuses on habit formation through starting small. Its description presents small beginnings as a way to pursue a happier, healthier life, placing habit formation at the center of the book’s approach.
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Books by B. J. Fogg
Tiny Habits
Tiny Habits presents starting small as an approach to forming habits and pursuing a happier, healthier life.