Unclaimed
Chip Heath
Marketing & Branding
American academic, author of Made to Stick.
Biography
Chip Heath is an organizational-behavior scholar at Stanford Graduate School of Business. His research and books examine how ideas spread and how people make decisions.
Published work includes Made to Stick.
Books by Chip Heath
Made to Stick
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly.