Unclaimed
Dan Heath
Marketing & Branding
American author and speaker, author of Made to Stick.
Biography
Dan Heath is an author and speaker associated with Duke University’s CASE center. He has co-written books with his brother Chip Heath, including Made to Stick.
Published work includes Made to Stick.
Wikipedia contributors · CC BY-SA 4.0 · Excerpt, formatting adapted
Books by Dan Heath

Made to Stick
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly.