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Elizabeth Dunn
Finance & Money
Canadian social psychologist and UBC Professor studying how spending choices affect well-being; coauthor of Happy Money applying research to everyday spending and organizations.
Biography
Elizabeth Warren Dunn is a Canadian social psychologist and a Professor of Social Psychology at the University of British Columbia. Her work examines how people spend money and how spending influences happiness. In 2015 she was elected a member of the College of New Scholars, Artists and Scientists within the Royal Society of Canada.
Dunn coauthored the 2013 book Happy Money with Michael Norton, which summarizes recent research on the science of spending and presents five principles for getting more happiness from money, including choosing experiences over possessions and spending on others. The book discusses research findings—such as luxury cars often providing no more pleasure than economy models, commercials enhancing television enjoyment, and residents overlooking inexpensive local pleasures—and describes how companies from Google to Pepsi to Crate & Barrel have applied these ideas.
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Books by Elizabeth Dunn
Happy money
Happy Money (2013) surveys new research on the science of spending and offers five principles—for example, choosing experiences over stuff and spending on others—to increase happiness from money. The authors use studies and corporate examples to show how individuals and organizations can get more happiness per dollar.