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Guy Kawasaki
Entrepreneurship & Startups
Guy Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist who helped market Apple's Macintosh and popularize technology evangelism.
Biography
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. Born on August 30, 1954, he was among the Apple employees originally responsible for marketing the Macintosh computer line in 1984. As an Apple evangelist, he helped popularize the use of “evangelist” in marketing, along with the concepts of evangelism marketing and technology or platform evangelism.
Kawasaki served on the Wikimedia Foundation's board of trustees from March 2015 through December 2016. The foundation is the nonprofit organization that operates Wikipedia. He has written fifteen books, including The Macintosh Way, The Art of the Start, and Wise Guy: Lessons from a Life.
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Books by Guy Kawasaki
The art of the start 2.0
The Art of the Start 2.0 is a revised and updated tenth-anniversary edition of a guide for startups. It offers advice on writing a business plan, recruiting, raising capital, and branding.