Habit-forming products and attention
Eyal's books examine how products build habits and how people can control their attention and choose their lives.
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Entrepreneurship & Startups
American writer, educator, and entrepreneur, author of Hooked.
Nir Eyal is an author whose work examines behavior, product design and attention. His books discuss habit-forming products and managing distraction.
Published work includes Hooked.
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Why do some products capture widespread attention while others flop?
Eyal's books examine how products build habits and how people can control their attention and choose their lives.