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Philip Kotler
Marketing & Branding
Philip Kotler is an American marketing author, consultant, and professor emeritus known for popularizing the marketing mix concept and writing Marketing Management.
Biography
Philip Kotler is an American marketing author, consultant, and professor emeritus born in 1931. From 1962 to 2018, he held the S. C. Johnson & Son Distinguished Professorship of International Marketing at Northwestern University’s Kellogg School of Management. He is known for popularizing the marketing mix concept and has written more than 80 books, including Marketing Management, Principles of Marketing, and Kotler on Marketing.
Kotler has consulted for corporations including IBM, General Electric, Merck, and Bank of America. He has also advised national governments on industrial competitiveness and place marketing, particularly in Asia and Europe. His later writing addresses economic justice, capitalism, democracy, the common good, and brand activism.
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Books by Philip Kotler
Marketing Management
Marketing Management is a textbook for undergraduate and graduate marketing management courses. Its content and organization reflect developments in marketing theory and practice.