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Robert A. Lutz
Leadership & Management
Robert Anthony Lutz is a Swiss-American automotive executive whose leadership career included senior positions at Ford, Chrysler, and General Motors.
Biography
Robert Anthony Lutz, born February 12, 1932, is a Swiss-American automotive executive. He held senior leadership positions at each of the United States’ Big Three automobile manufacturers. At Ford Motor Company, he served as executive vice president and a board member. He subsequently became president and then vice chairman of Chrysler Corporation, where he also served on the board, before serving as vice chairman of General Motors.
In Icons and idiots, Lutz draws on his extensive career to profile leaders who left particularly strong impressions on him. Through anecdotes about these figures, he offers managers examples of leadership conduct to emulate or avoid.
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Books by Robert A. Lutz

Icons and idiots
Icons and idiots profiles the leaders who made the strongest impression on Lutz throughout his automotive career. Its anecdotes offer managers examples of leadership to emulate or avoid.