Unclaimed

Robert B. Cialdini

Leadership & Management

Author of Influence.

Biography

Robert Cialdini is a psychologist and author known for research on influence and persuasion. His books explain psychological principles that shape responses to requests and decisions.

Published work includes Influence.

Wikipedia contributors · CC BY-SA 4.0 · Excerpt, formatting adapted

Books by Robert B. Cialdini

Influence
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.